Fast Food Advertising Research Paper Example | Topics and Well Written Essays - 1500 words

Fast Food Advertising - Research Paper Example This essay "Fast Food Advertising" outlines the negative impact of this kind of commercial on the society and especially kids. Advertisement of fast foods in the media is to blame for the increase in childhood obesity in the current society because most of the children tend to have a desire of trying every fast food that they find being advertised without noticing that the effects of the same foods can be negative to their health and their future. There exists a relationship in children eating habits, food children observe being advertised and the choices of food that they also have and this has been observed in our current society. These bad eating habits of fast foods, which are influenced through foods being advertised, have led to increment of obesity among the children. Recent studies clearly indicate that the number of hours children spend watching tends to affect their eating habits, as well as the type of foods they consume. These studies revealed that the children who spent most of their time watching and paying attention to adverts on foods, tend to eat more fast foods. Considering children like and curious of being introduced to new things in their surrounding the moment a new advertisement is set for them, they make their friends understand that they have seen the advert, and are ready to try the new type of fast food in the market. Because parents always work hard to ensure their children have everything at their comfort they result to buying them the foods that they propose to them, which are usually fast foods.

Attack metholodgies ( network security ) Essay Example | Topics and Well Written Essays - 1750 words

Attack metholodgies ( network security ) - Essay Example Thus, the security system attackers and hackers are now using the information obtained after penetrating through the security systems to attack the target individuals or organizations and defraud them. Without full understanding of the nature of threats to the network security systems and the methods of attacks applied, it would not be possible to establish a strong security mechanism that will effectively protect the network systems and their associated data from attack. The understanding of the Network Security Attack Methodologies is therefore pertinent to the establishment of the most effective defense mechanisms and capabilities. The modern computer and network security systems are faced by diverse threats, owing to the fact that there has been a general growth in the internet accessibility and use, as well as the overall growth in the number of targets comprising of both individual and organizational computer and network security systems [1]. The attack capabilities has also increased, due to the development of more advanced hacking and attack tools, following the increased knowledge and skills of computer operation and usage that have come with the advanced technology wave. Securing the network security systems against potential threats, both for the individuals and business organizations is a present effort that seeks to protect older systems already established, while also securing the newly acquired systems. While the protection of the network security systems against known threats could be easy, there is a need to ensure the continuity of proactive efforts to detect emerging new threats and understand their defense mechanisms [2]. The understanding of the network security attack methodologies require a broad focus on who is interested in attacking, what their motivation is and what capabilities they have to exploit the network security weaknesses [3]. The network security systems are far ahead of the available defense

A View from the Bridge Essay Example for Free

A View from the Bridge Essay Discuss the view that when Arthur Miller wrote A View from the Bridge, he created a tragic play which suggests that true justice does not exist and that the law is often inadequate. You may focus in detail on the Key section we have studied, but do make wider reference.  Arthur Miller was born in New York, but at the age of 14 his farthers clothing business failed due to the depression, and his family moved to Brooklyn, famous at the time for its Immigrant community. Arthur Miller wrote the play shortly after the end of the McCarthy era, a period when most of American society was worried that communist sympathisers had held government positions, and Joe McCarthy took advantage of these fears, accusing prominent Americans of harbouring or being sympathisers. Miller knew of Americans with Communist ideas, and refused to name them before the Un-American Activities Council (UAAC) was charged for Contempt, a ruling later overturned. These events have had a profound influence on AVFTB (A View From The Bridge), the settings for the play can be drawn from Millers younger years, the brooklyn terraces and the Dockyard, for example. Millers experience with the UAAC, especifically the threat of deportation, and his feelings for the immigrants themselves has helped Miller to create an involving storyline with more attention to detail than if he had not had them. This has made the most recent version of AVFTB a much larger success than the original version, criticised for its lack of emotional power. As the play begins, Alfieri is the first character on stage. He begins by introducing the situation in his community, describing the distrust of the Law felt by many of the immigrants from Sicily, describing it even as unfriendly. Then he states that Justice is important to the people of the community, suggesting that the Law has its limitations, and what people would call True Justice can often be against the law. As he is talking to Eddie in act Two he refers back to this limitation, saying that when the law is wrong, it is because it is un-natural, suggesting further that the law is not written correctly, and should, in his oppinion, be changed from what someone(Joe McCarthy? the Un-American Activities Council?) has decided should happen, to what has a right to happen. Even though he is a reasonably well educated man, as stated at the beginning of the script, and even with all his years of experience with the other petty squables of the poor he is still powerless to stop the train of events he can see forming, again presenting the idea that the law is not detailed enough to allow him to restrain Eddie. Eddie is the seccond main character on stage, and has a similar view on the law to Alfieri, twisted to suit his personal agenda, preventing Catherine from leaving him for another man. He expects Alfieri to be able to stop the marriage bettween Catherine and Rodolpho on circumstancial information that would not make a propper case anyway. Eddies base is that Rodolpho aint right, and is Homosexual, based on Rodolphos ability to sing, joke and sew. As Eddie finds Alfieri cannot and would not help him, he turns to the one option that may help him, the immigration beauro. This of course sets off the chain reaction in the close-knit italian community where they pride themselves on caring for immigrants causing Eddie to loose his name, and culminating in Marcos revenge, Eddies death. Catherines view on the law is not as blatant as that of the men, as is Beatrices, however they both fear Immigration, to the point of hate, however they place their faith in the law to protect Rodolpho once he has the promise of marriage from Catherine.  When he entered the country, Marco did not think of the law as THE LAW, more as vague rules that arent enforced, guidelines more than anything Where is the law? Is it in a book, is it written down?. He becomes disillusioned with the law as soon as he is taken in by the Immigration officers. He finally realises that the law is completely against him and that he will have to leave america again, and the money from his job in the dockyard will cease when Alfieri explains his situation directly to him. Marco then makes his decision to confront Eddie. Ironically, when Marco stabbed Eddie it was technically self defence, putting him on the correct side of the law. Rodolpho is in love with America from the minute he stepps off the boat, even stopping to comment of Eddies fairly plain terraced house And they said they were poor!. The law does not factor into his life untill the Immigration officers arrive. By this time he has a prommise of marriage from Catherine, so therefore the law does not apply to him. He simply carries on as normal.  Alfieri, being both a character and the narrator, has only a limited ammount of live stage time, and spends most of his stage time in voiced thought to the audience. His main function in the story is to represent the law, and reason. He seems to be playing Eddies good-concience, warning Eddie before he moves off to call immigration of the concequences. He also represents the remoteness of the law, with his seperate stage-area, and his interactions on stage only extending to Eddie. This means he is not viewing the whole picture from Marco and Rodolphos point of view. His reason helps him to understand their views, however not how to satisfy all parties involved, nor even to punish the guilty. He is also a dramatic devide, used to stimulate audience interest by describing the coming events so the audience will be able to concentrate on the tension and the route taken to arrive at the event without having to guess as to what will happen next, Predictive Narration.

Analysis of Nano Energy Water Flask Company

Analysis of Nano Energy Water Flask Company 1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees. The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading. 1.2 Marketing The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily. 1.3 Products Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the water’s PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body. Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy. 1.4 Sales and Promotion Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching. 1.5 Finance CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation. 2.0 BACKGROUND 2.1 Mission Statement CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible. In order to attain our missions, our company will focus to the followings: 1. The Product: Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water. 2. The Employees: The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance. 3. The Consumers: We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks. For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month. 2.2 Company History This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28. 2.3 Business Goals The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments. For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies. 3.0 MARKET CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water ca n build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our body’s metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult. 3.1 Market Analysis Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers’ health purpose. Another thing that the business concern about is about environmental friendly. 3.2 Seasonality The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues. 3.3 Competitors There are lots of competitors in the market who have products that perform same function with our product Nano Energy water flask, some of the companies are listed below: I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA II. TAIZHUU GANGLUNG PLASTIC CO.LTD III. KSK GLOBALINK MANUFACTURING SDN BHD IV. ELLEDI (M)SDN BHD V. ZHEJIANG TYSESO INDUSTRY TRADE CO.LTD. VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD 3.4 Market Overview The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors – silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customer’s need. 3.5 SWOT Analysis We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management). STRENGTH The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment. Quality of the brand Strategic location Sustainability of the product Health care Light weigh of the product WEAKNESS Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them. Lack of marketing skill Lack of workers Limited budget Lack of advertisement Consistency of supplier OPPORTUNITIES Opportunities are external factors that add value in the business. The business needs strategies to perform better performance. Expose our products in other countries Special promotion during special events Improve the skills of workers THREATS Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred. Existence of substitute goods in the market Delayed of the products due to the transportation problems 3.6 MARKETING PLAN 3.6.1 Production/ Service Target Market The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle. 3.6.2 Place Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products. 3.6.3 Price Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers. 3.6.4 Promotion and Advertisement Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business. fliers and handbills posters and banners emails and telephone contact 3.7 Evaluation of Market CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively. 4.0 OPERATIONS 4.1 Legal and Licensing Requirements (a) Business name and legal structure CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders: Vivian Ngu Yen Shya (25% shareholding) Wong Wen Yi (18.75% shareholding) Faiznur Dilan binti David Ismadi (18.75% shareholding) Damilola (18.75% shareholding) Wong Soon Siong (18.75% shareholding) Who also serve as the directors of the entity. (b) Operating laws and licenses The business needed a license to run the business legally. 4.2 Management Details The managing director of the company will be: Vivian Ngu Yen Shya Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579 Date of birth: 25 November 1991 Qualifications: Bachelor of Business (Double Major in Finance and Management) Experience: Management and Financial Advisors and owner of Wealth Spring Consultancies 1997 – 2003 4.3 Organizational Structure and Staffing Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance. General manager  · The duty of a general manager are to manage all business plans and the performance of the employees.  · Salary : RM 1000 à ¼ Sales manager * The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue. * Salary : RM 700 à ¼ Accountant * The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period. * Salary : RM 700 à ¼ Sales advisor * The duty of sales advisor is to approach customers and advise them to buy our product. * Salary : RM 500 à ¼ Driver * The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department. * Salary : RM500 4.4 Professional Advisers Accountant Sunlight Accountants 55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 668 132 Fax: (085) 668 133 Lawyer John Smith 28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 636 732 Fax: (085) 636 735 Insurance broker Bank account May Bank Malasyia 279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia Manager: Angeline Tan Ph: (085) 678 588 Fax: (085) 678 579 4.5 Business Premises Location CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching. 4.6 Equipments Required The equipments that required for the business will be: Computers Printers Scanners Internet connections Fax machines Telephones Furniture (table, chair, shelves) The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time. 4.7 Production Processes Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays. There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems. However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager. 4.8 Critical risks/Contingency Plans CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask. Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation. 5.0 FINANCIAL PROJECTIONS 5.1 Basic Assumptions and Information (a) Calculation of income and expenses Expenses are calculated based on research and management’s knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration. Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia. (b) Financing of the business An investment of RM 28,000 will be invested into the business according to our shareholdings – Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons. (c) Distribution of profits Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings. The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions. (d) Goods and services tax All forecasts are net of tax. (e) Loans The firm has no current loans or debts. 5.2 Analysis of Financial Forecasts (a) Net profit margin is used to measure the company’s ability to earn a net income from sales. The net profit margin is calculated based on the first year of the projections. Net profit margin % = = = 22.18% Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years. Other than that, the company can use other ratios to do analysis on the financial statements in the coming years. (b) Break-even point Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs. Gross profit margin = = = 57.14% The fixed cost is projected to be RM 102,800. Break-even point in value = == RM 180, 350.88 Accounting 062 May 28, 2010 5.2.1 Sales mix forecast 5.2.2 Cash flow forecast CEC CASH FLOW FORECAST for the period July 2010 to June 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Income Sales revenue RM 12,600 RM 19,600 RM 22,400 RM 22,400 RM 22,400 RM 16,800 RM 19,600 RM 28,000 RM 30,800 RM 32,200 RM 32,200 RM 35,000 RM 294,000 Capital 28,000 28,000 Total income 40,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM322,000 Analysis of Nano Energy Water Flask Company Analysis of Nano Energy Water Flask Company 1.0 EXECUTIVE SUMMARY 1.1 Business Idea and Goals CEC Trading Ltd. is a Nano Energy Water Flask trading company in Miri, Sarawak. The products that we sell are water flasks that release charges to the water with high amount of negative ions, which is good for our body. This company intends to be the best water flasks trader in Malaysia. It is because the water flasks that this company is selling are one of a kind. It also made up of good quality and the price is very affordable. Three elements that this company concentrates on in order to reach our goal are our customers, our supplier and our employees. The major shareholder of this company (Vivian Ngu) intended to initiate the business with more than 5 employees and sell approximately 10500 water flasks in the first year which will increase in rational amount in the following month. The company intends to generate at least MYR 294,000 in sales revenue and make MYR 65,200 profit in the end of its first year of trading. 1.2 Marketing The main targets of this business are customers; range from students to workers, most likely everyone. Our company has a warehouse for storing the water flasks and we had chosen a strategic place which is situated at Jalan Bintang, Shop Lot No. 68. On the other hand, our company is selling the Nano Energy water flasks in Parkson, which is located in a shopping mall named Bintang Plaza. The reason we chose Bintang Plaza as the main location for our business is because of the huge flow of customers who visit Bintang Plaza daily. 1.3 Products Nano Energy water flasks can release charges to the water with high amount of negative ions, which is good for our body. It can restore the water’s PH level to the ideal level, which is 7.0 to 7.4. Thus, it will change the water to alkaline water which benefit to health. The Nanotechnology breaks down water molecule into smaller possible size so that they are more easily absorbed by the body. Therefore, the taste of the water is smoother, sweeter and easily absorbed by our body cell as osmosis may occur easily. Drinking energized water regularly also kept us away from suffering different kind of health diseases. Moreover, the energized water penetrates deep into the body cells more easily, transfers nutrients to the body more efficient and takes away un-useful product from our body system, thus making us strong and healthy. 1.4 Sales and Promotion Promotion of the business will take place using a variety of methods, including advertising through distributing flyers from school to school, making banner, emails and telephone ordering. We will pay a few workers to distribute flyers from one place to another place. For examples, Curtin University and always all the secondary school in Miri, Sibu and Kuching. 1.5 Finance CEC Trading is a self-funding company as the initial shareholdings of RM 8000 will be injected by the major shareholder of the company (Vivian Ngu), and RM 5000 by other shareholders (Damilola, Faiznur Dilan, Wong Wen Yi and Wong Soon Siong). The company estimating the business will always show a positive value of cash surplus in every month for the first year of the operation. The company will not apply for any form of loans from outside party including bank in the first year of the operation. 2.0 BACKGROUND 2.1 Mission Statement CEC Trading Ltd. is not only aim to be one of the well-known Nano Energy water flasks traders in Malaysia but also aim to be the best water flasks trader in Malaysia. We want our product which is the unique Nano Energy water flask known as the best water flask in Malaysia as it is a beneficial product and it is made up of good quality. As well as any other company, we also would like to gain profit as much as possible. In order to attain our missions, our company will focus to the followings: 1. The Product: Our good which is Nano Energy Water Flask is made with 304 stainless steel. There is a filter inside the water flask which will be builded up from 13 kinds of natural materials such as tourmaline, zeolites, manifanshi, nano silver powder, kaolin earth, rare earth, far infrared stone, muyu stone, clay and others. The combinations of different kind of natural resources are approved scientifically to give highest efficiency to the water. 2. The Employees: The employees will be trained to do their own role efficiently. They will also be motivated by attending program which then they will produce better performance. 3. The Consumers: We are targeting adult as well as children and ageing people to consume our products since our product is available to any age. We would like to make sure that our customer satisfied with their purchases of the Nano Energy water flasks. For the capital, the amount capital needed to start the business is RM28,000. The amount of capital stated is needed to cover up all of the essential expenses that the business required to set up the business. The sum of capital that stated above is also needed to achieve a positive cash surplus in the first month. 2.2 Company History This is a new business which all started from the observation that we, the shareholders made. We had a discussion and came up with an idea of selling water flasks. The water flasks that our company planning to sell are water flasks with special features and benefits, which are the Nano Energy water flasks. This water flasks release charges of negative ions to the water and it is good for our health. In addition, the reason we chose to sell Nano Energy water flasks is due to the high demand of health products which needs a huge amount of money. On the other hand, we can also save the environment by reducing the use of plastic water bottle. Thus, by combining both of these situations, this company is set up. Furthermore, customers will not have to spend lots of money for their health products; instead they can buy the Nano Energy water flasks which only cost them MYR 28. 2.3 Business Goals The short-term goal of this company is to employ at least 5 persons full time on a salary of approximately MYR 4,900 per month. Our company planned to run our business within Sarawak for a start. The Nano Energy water flasks will be distributed to a few parts of Sarawak which are Miri (the main place of our business), Sibu and also Kuching. Furthermore, our company targeted to sell about 10500 water flasks in a year, which would probably increasing in the following month and gain a net profit at least MYR 65,200 for future investments. For the long term goal, our company wanted to expand the company into a bigger company by selling the Nano Energy water flasks to West Malaysia and Sabah. This is because we want to widen our market range and we would like to gain more profit. In order to achieve our long- term goal, we will analyse our weaknesses and strive to improve our business strategies. 3.0 MARKET CEC company is a trading company that buy product from a manufacturer (whole sellers) then sell to retailers which is to the shop we decided to sell our products. Then we sell our product to consumers. The new product we are introducing into the market is a product from Vuitton Silver Manufacturing Company that sells different types of water flask in Malaysia such as Vacuum water flask and Nano Energy water flask. The product we are introducing is Nano Energy water flask which helps to charge water with high amount of negative ion which are absorb by the body. Due to the fact that more than half of our body consists of water, water is an important element which is needed by everyone. Thus it is important that we consume healthy water daily. Nano Energy water flask can change the water ph level to be alkaline. Other than that, it can also breaks down water molecule into smaller size which then can be easily consume and the taste will be sweet and smooth. Furthermore, alkaline water ca n build up better immune body system thus prevent us from easily infected by diseases. For further information, drinking this energized water often also enhance our body’s metabolism and can concern about our beauty. However, the most important key point in drinking this energized water is keep us away from all kind of diseases. Due to the fact that our warehouse is in the state of Miri, Sarawak, our product can be found in Parkson which is in Sibu, Miri and Kuching. This water flask can be use by children as well as adult. 3.1 Market Analysis Due to the research carried out by the CEC Company, we found out that there is a lot of water flask that were on the market, but their functions are only to keep warm or keep cold. Thus, our company decided to do trading on a new type of water flask, which is for consumers’ health purpose. Another thing that the business concern about is about environmental friendly. 3.2 Seasonality The major of our sales revenues are in February to November. This is because there are no long holidays or school holidays. Thus, the customers might saw the advertisement for our product and purchased them. In the other hand, due to the holiday season such as Celebration or summer break periods, the people might be going out for vacation thus will decrease our sales revenues. 3.3 Competitors There are lots of competitors in the market who have products that perform same function with our product Nano Energy water flask, some of the companies are listed below: I. ENCHANCE PLASTIC INDUSTRY SDN BHD, MALAYSIA II. TAIZHUU GANGLUNG PLASTIC CO.LTD III. KSK GLOBALINK MANUFACTURING SDN BHD IV. ELLEDI (M)SDN BHD V. ZHEJIANG TYSESO INDUSTRY TRADE CO.LTD. VI. YONGKANG SHIQIANG HARDWARE PLASTIC CO.LTD 3.4 Market Overview The major target market of CEC Company is student, workers, athletes and the public in general. Nano Energy water flask produces storages where you can store your water to drink anytime which is tasty. Our product is convenient, easy and collectable, it is also attractive to the eyes as it will be in three colors – silver, red and black which makes the demand for the product higher because it is also affordable in terms of price. Other than that, we also provided telephone ordering for customer’s need. 3.5 SWOT Analysis We carried out an analysis on the market situation on our product with the use of SWOT analysis, which we make improvement in our business. SWOT Analysis represents the strength, weakness, opportunities and threats of the business. Through SWOT Analysis, it can guide the company to work on our weakness and threats where as maintain our performance regarding the strength and opportunities(citation business management). STRENGTH The strength is an initial factor which increases value for our business. The strength of nano energy water flask is to have been strong enough to get them a higher place in the labor market even with various imitations from other competitors who are in the market or wants to come into the market with similar products. It can be measured using internal assessment. Quality of the brand Strategic location Sustainability of the product Health care Light weigh of the product WEAKNESS Weakness is also an internal factor that decreases the value of the business. We need to analyze our company weaknesses so that we can make improvement based on them. Lack of marketing skill Lack of workers Limited budget Lack of advertisement Consistency of supplier OPPORTUNITIES Opportunities are external factors that add value in the business. The business needs strategies to perform better performance. Expose our products in other countries Special promotion during special events Improve the skills of workers THREATS Threats are the external factors that decrease the value in the business. The business need to be aware of the threats that may be occurred. Existence of substitute goods in the market Delayed of the products due to the transportation problems 3.6 MARKETING PLAN 3.6.1 Production/ Service Target Market The 2 main targets of doing this business are to improve the healthiness of consumers and to concern about the environment. Nano Energy water flask is a good product which helps to transform the water into alkaline water which is good for health. It is also convenient in the aspect of shape and size which makes it very easy to be carried around by anyone who needs a flask to store their water to take to either school or workplace and even to sport arenas. It is a stainless steel bottle which makes it more attractive and presentable. The fact that it is a stainless steel does not mean it going to get rust easily. On the other hand, since the product is made of stainless steel, it can be used for at least one year. Thus, we can be environmental friendly by saving the consumption of plastic water bottle. 3.6.2 Place Although the business is doing trading to Miri, Sibu and Kuching, our main business is in Miri. Nano Energy water flask is classified to be a household product, thus it can be found in Parkson, in the department where they sell household products. We also need a warehouse to store all our products. 3.6.3 Price Vuitton Silver Company supply Nano Energy water flask to the business with the cost of RM15 each. This cost will be derived after the deduction of all the money use in the production of the flask, such as buying of the machinery, steels, wages of employees, vehicle for distribution, insurance, rents and other expenses. After doing the analysis, our company tends to charge RM 28 for the product which can provide profits on every sales and this price can be afforded by customers. 3.6.4 Promotion and Advertisement Our company tends to alert the general public about nano energy water flask through various means in other for them to know about the product. A research was done on the strategies needed to promote the product in the market. As a result, we made use of the following promotional tools in the business. fliers and handbills posters and banners emails and telephone contact 3.7 Evaluation of Market CEC Company carried out an evaluation on the market, using the market strategy which is carried out at the end of every year to analyze the sales data of Nano Energy water flask to see it performances in the aspect of the quantity that has been sold and as well as profits made. Based on the cash flow forecast, we have cash surplus of RM 65,200 during the year. This proved that the promotions and sales have been done effectively. 4.0 OPERATIONS 4.1 Legal and Licensing Requirements (a) Business name and legal structure CEC Trading Ltd is a proprietary limited company. The company structure has already been registered and start up with five shareholders: Vivian Ngu Yen Shya (25% shareholding) Wong Wen Yi (18.75% shareholding) Faiznur Dilan binti David Ismadi (18.75% shareholding) Damilola (18.75% shareholding) Wong Soon Siong (18.75% shareholding) Who also serve as the directors of the entity. (b) Operating laws and licenses The business needed a license to run the business legally. 4.2 Management Details The managing director of the company will be: Vivian Ngu Yen Shya Home address: 175, Phase 2C1, Desa Senadin, 98000 Miri, Sarawak, Malaysia Ph: (085) 656578 Fax: (085) 656579 Date of birth: 25 November 1991 Qualifications: Bachelor of Business (Double Major in Finance and Management) Experience: Management and Financial Advisors and owner of Wealth Spring Consultancies 1997 – 2003 4.3 Organizational Structure and Staffing Most of the job of the business will mainly be done by general manager. A warehouse is needed to store our products. General manager, sales manager and accountant will mainly be working in the warehouse. On the other hand, 3 marketing expertise and 2 drivers are needed in doing sales and also deliverance. General manager  · The duty of a general manager are to manage all business plans and the performance of the employees.  · Salary : RM 1000 à ¼ Sales manager * The duty of a sales manager is to deal and communicate with the owner of parkson in order to know the amount of sales revenue. * Salary : RM 700 à ¼ Accountant * The duty of accountant is to record the business transactions, summarizing and analyzing to produce financial statement in the end of the period. * Salary : RM 700 à ¼ Sales advisor * The duty of sales advisor is to approach customers and advise them to buy our product. * Salary : RM 500 à ¼ Driver * The duty of driver is to deliver the products to the destination and also help to transfer the products to the sales department. * Salary : RM500 4.4 Professional Advisers Accountant Sunlight Accountants 55, Sunshine Park, Tun Hussein Onn Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 668 132 Fax: (085) 668 133 Lawyer John Smith 28, Fortune Park, Desa Damai Road, 98000 Miri, Sarawak, Malaysia Ph: (085) 636 732 Fax: (085) 636 735 Insurance broker Bank account May Bank Malasyia 279, Bank Street, Pujut Road, 98000 Miri, Sarawak, Malaysia Manager: Angeline Tan Ph: (085) 678 588 Fax: (085) 678 579 4.5 Business Premises Location CEC Trading Ltd will acquire a business premise as an office which deals with the paperwork and also warehouse as the storage for stocks and equipments. The ideal location would be located at shop lot where we can store and sell the stock. The premise will be located at Shop Lot 608, Medan Commercial Centre, 98007 Miri, Sarawak, Malaysia. The price tag for renting the shop lot will be RM 1,500 per month. The shop lot will be repairing and do some painting. The goods that we sell will be distributed to the hypermarket, Parkson in Miri, Sibu and Kuching. 4.6 Equipments Required The equipments that required for the business will be: Computers Printers Scanners Internet connections Fax machines Telephones Furniture (table, chair, shelves) The above equipments are some of the basic needs to run the daily business operation. The equipments required will change from time to time. 4.7 Production Processes Our company will get the stock from the supplier, Vuitton Silver. The estimated amount around 1000 of Nano Energy water flasks will be order from the supplier every month. Therefore, all the stocks will be store in the warehouse. Then, the workers will distribute some of the stock to Parkson. The working hour is from 8am to 5pm every day except on public holidays. There are different types of color of the water flask will be sold such as silver, black and red. The product will be sold at RM28 each for every types of color. The selling price is enough to cover all the expenses as the cost price of each water flask is RM 12. It is a reasonable price as these Nano Energy water flask is good for health and can solve the skin problems. However, the office is used as a place for the process of paperwork and storage of documents and equipments. The ordering of our company products and all the documents and accounts will be recorded down and will be kept. All the works in the office work will be done by the clerk and supervise by the manager. 4.8 Critical risks/Contingency Plans CEC Trading Ltd will organize training program to all staff members for professionalism in running the business and also for contingency plans. The training will be on how they going to promote and sell the water flask. Insurance will be bought for business premises. The aim is to recover some assets in case of any accidents such as fires, accidents and thefts as well. Those liability and car accident will be covered by the professional indemnity insurance. The injury to the managing director will be covered by workers compensation. 5.0 FINANCIAL PROJECTIONS 5.1 Basic Assumptions and Information (a) Calculation of income and expenses Expenses are calculated based on research and management’s knowledge of costs. Income or sales revenue is assumed to be paid within the month issued. The impact of inflation or increases costs is not taking into consideration. Depreciation of equipments purchased and vehicle purchased in June 2010 is calculated using straight-line method, at 10% per annum. Gross cost of goods is RM 168,000. Drawing is RM 200 per month. The projection is for one year and the figures are in Ringgit Malaysia. (b) Financing of the business An investment of RM 28,000 will be invested into the business according to our shareholdings – Vivian Ngu Yen Shya RM 8,000, Wong Soon Siong RM 5,000, Wong Wen Yi RM 5,000, Faiznur Dilan binti David Ismadi RM 5,000 and Damilola RM 5,000. Sales income for June is based on early promotions, thus providing initial cash surplus and avoid the need for any short term debt financing. The operation financing strategy is showing a cash surplus in the bank accounts with total amounts of RM 70,700. The business will open a cheque account that provides electronic funds transfer facilities for customers. A minimum of two shareholder directors is needed to sign all the cheques for security reasons. (c) Distribution of profits Profits in the first year will be retained in the business. In future years, three quarters of the annual net profit after tax will be paid to the directors at the end of the financial year according to their shareholding and the remaining quarter will be kept as retained earnings. The Sales Mix Forecast, Cash Flow Forecast and The Trading Profit and Loss Statement is prepared according to generally acceptable accounting principles and conventions. (d) Goods and services tax All forecasts are net of tax. (e) Loans The firm has no current loans or debts. 5.2 Analysis of Financial Forecasts (a) Net profit margin is used to measure the company’s ability to earn a net income from sales. The net profit margin is calculated based on the first year of the projections. Net profit margin % = = = 22.18% Since this trading company is running the business for the first year, it is normal to get a relatively low figures of the margin. The margin is expected to increase in the next few years. Other than that, the company can use other ratios to do analysis on the financial statements in the coming years. (b) Break-even point Contribution margin is used to determine the amount of profit that is made towards payment of the fixed cost. Considered that cost of goods sold is the variable cost, the contribution margin is equal to sales minus variable costs. Gross profit margin = = = 57.14% The fixed cost is projected to be RM 102,800. Break-even point in value = == RM 180, 350.88 Accounting 062 May 28, 2010 5.2.1 Sales mix forecast 5.2.2 Cash flow forecast CEC CASH FLOW FORECAST for the period July 2010 to June 2011 June July August Sept. Oct. Nov. Dec. Jan. Feb. March April May TOTAL Income Sales revenue RM 12,600 RM 19,600 RM 22,400 RM 22,400 RM 22,400 RM 16,800 RM 19,600 RM 28,000 RM 30,800 RM 32,200 RM 32,200 RM 35,000 RM 294,000 Capital 28,000 28,000 Total income 40,600 19,600 22,400 22,400 22,400 16,800 19,600 28,000 30,800 32,200 32,200 35,000 RM322,000

World War II and American Racism Essay examples -- American History Ja

World War II and American Racism The United States was a divided nation at the time of World War II. Divided by race and racism. This Division had been much greater in the past with the institution of slavery. As the years went by the those beliefs did deteriorate slowly, but they were still present during the years of World War II. This division was lived out in two forms, legislation and social behavior. The legislation came in the form of the â€Å"Jim Crow† laws. The belief that some people were naturally superior and others inferior, scientific racism, was the accepted belief of the time These cultural traits were waning. After World War II ended they would decline even more rapidly. In the early days of World War II the everyday people of this country already sensed the great change to come. Interviews taken from the Library of Congress, in the collection labeled â€Å"After the Day of Infamy,† offer a window into the past. Into the America that existed in the early days after the attack on Pearl Harbor and the U.S. entrance into the war. Inside the collection, the pulse of the nation is revealed. Ordinary people, some of whom do not reveal their names, are given a chance to record their opinion of the war, the Japanese people, and the race relations within the union. In these open letters to the president and the â€Å"Man on the Street† interviews, the American public reveals their prejudices and their concerns in the most candid of fashion. American society, like that of Germany, was tainted with racial bigotry and prejudice. The Japanese were thought of as especially treacherous people for the attack on Pearl Harbor. The treachery was obviously thought to reside in ... ... it legal for non-white immigrant to become naturalized citizens. Many of those Japanese born immigrants who were held in concentration camps could now apply for citizenship status. It would take many years for African-Americans to acquire the freedoms that they had fought for over seas. Those efforts were accelerated by the war and the prosperity that it brought. Eventually Jim Crow would fall in the south and African-Americans would take their struggle to every part of the nation. It was never an over night sensation. The civil rights movement was one long continuous effort that occurred before and after World War II. The process has been a long one and still continues. [1] After the Day of Infamy: â€Å"Man on the Street† Interviews Following the Attack on Pearl Harbor, U.S. Library of Congress, American Folk Life Center

How Can We Tell What Is Good Or Bad? :: essays research papers

How Can We Tell What Is Good Or Bad? To tell what is good or bad, a person needs to consider what he or she considers to be morally sound and immoral. A persons morals are taught by their parents and from the society from which they are raised. Society is not worried about what is good or bad, but how to obtain money and power. Money and power can dilute the values of what people judge morally right. While the moral way of living would be to work a normal forty hour week to earn income, the easy and immoral way is to lie and cheat in their occupation to obtain promotions and benefits. Aristotle said, Every art and every "scientific investigation", as well as every action and "purposive choice," appears to aim at some good, hence the good has rightly been declared that which all things aim (Aristotle, 517). Today society is not aimed at good. This society has become a "me" society. People are thinking of "me,me,me" rather than thinking of the good of others. This society has found it acceptable for a football superstar to be found with an illegal drug to depart the judicial system with probation and again to play football. This is a true example of how people today in our society live their dreams through celebrities. People idolize immoral sport stars instead of holding in a higher regard common everyday people, who are God fearing, hard working, and ethically moral. While in this society it is hard to tell what is true, it is also hard when compared with other societies. For example, some European countries have legalized the use of mild drugs. These countries have attributed this toward less crime. Putting the question of right or wrong on the individual rather than, in our case, the government. In America the majority consider legalization of drugs wrong, but has it really worked our way? Are not alcohol and tobacco just as dangerous, causing mind altering effects, attributing to deaths and diseases everyday? Why are not these illegal? The reason is because people in our society hold a higher regard for the "almighty dollar" rather than the safety and health of their fellow man! Apparently this society has a double-standard. On one hand advertising and sending messages telling kids to "Don't Do Drugs", but on the other hand televising, for all the world to hear, a president admitting to smoking marijuana and hearing him laugh about it. This society expects the best out of kids, but rewards people who take shortcuts. Showing kids it is easier to live an immoral life rather than a moral one!

The Relationship Between Human Health and the Built Environment

Undertaking 1Built environment is straight associated with wellness of people populating, working and playing in them and has different impact on different age groups, therefore plays critical portion in human wellness. Increasing cost of wellness, instances of diabetes, fleshiness and other diseases, deficiency of exercising due to transport vehicles domination, easy fast nutrient and limited societal assemblages due to technological promotions adds to wellness jobs in Australia. New South Wales ( NSW ) section of wellness has proposed a wellness built environment plan ( HBEP ) , which focuses on redesigning and developing built environment to better overall wellness utilizing best in category patterns and policies. Evidence gathered by NSW section of wellness identified deficiency of physical activity, low quality nutrient and improper communicating between communities as the taking grounds behind wellness jobs. Paper focuses on how can these hazards be lowered by modifying the bui lt environment. HBEP plan focal points on how reinforced environment can be improved to better wellness. Discussion on benefits of increased physical activity on wellness were made along with the grounds on how reinforced environment alteration can actuate people to increase physical activity. Evidence has been provided on how political, economic, societal and policies related to construct environment can act upon physical activity positively. Critical analysis on how high residential denseness country in reinforced environment of society, distance to street markets, maintained pathwaies, along with little design elements alteration can increase degree of physical activity. A developing form in the constellation, urban arrangement, and renewing careers is one that explores how build environment helps the wellbeing issues of Australia. This position is focused around the idea that deficient eating methodological analysis and stationary life builds the danger for some unwellnesss, for illustration, cardiovascular illness, high blood pressure, colon malignance, kind 2 diabetes, osteoporosis, stalwartness, jitteriness and depression. An agreement now exists among wellbeing research workers, curative professionals and different experts that a dynamic life style lessens the danger for some ceaseless infections and/or encourages the effectual disposal of those illnesss. Inside this scene, the dynamic life development emerged a twosome of old ages prior to strike the stationary society issue. It focused on the betterment of a life style that incorporates physical action into twenty-four hours by twenty-four hours agendas, with the aim of aggregating negligibly 30 proceedingss of motion every twenty-four hours by sauntering, bicycling, working out, working in the pace, taking the steps, or take parting in some other sort of physical action. Further perceptual experience of people towards physical activity in reinforced environment was discussed and how this can be molded in support of physical activity utilizing built environment redevelopment policies was analyzed. HBEP plan besides considers built environment alteration for school and college substructures besides in order to do the new coevals accustomed with the importance of wellness every bit early as school. Overall research on societal ecological theoretical account is done sing the impact of policies related to society, political relations, built environment and economical on physical activity. Further a elaborate research on the impact of built environment on community strengthening was conducted and failings were found related to hapless self residential determination devising and carelessness of wellness variables in built environment which were so included in HBEP policy plan. Gap analysis between built environment impact on societal connexion amongst peopl e and community authorization was analyzed. HBEP policy considers bridging this spread through improved communicating between built environment section and wellness section of Australia. Paper besides reviews literatures the impact of advertisement of fast nutrients on their ingestion and how it leads to increases instances of diseases. It was found that there is no proper consideration of relationship between advertisement of bad nutrient and jobs originating due to ingestion of that nutrient. Evidence were found by NSW section of wellness that built environment of schools besides had no proviso of commanding advertisement of fast nutrients around school campuses. It was found that reinforced environment policy did non had any methodological analysis to see the impact of hapless nutrient handiness on the wellness. HBEP proposes a qualitative and quantitative survey to understand the relationship with nutrient in reinforced environment of schools and even residences and advance good nutrient within the environment. Exploration is needed on all parts of the based environment ‘s consequence on sound nourishment debut in Australia. While assorted immense graduated table surveies have been attempted appraising handiness of less than great nutriment, their consequences need to be farther investigated through complex quantitative and qualitative analysis. Advancement of an mixture of socially huffy geographic expedition embraced in diverse urban metropoliss and towns will allow more reliable generalisations to underpin attack. Further paper proposes that making a healthy built environment must be taken attention of critically through better communicating and apprehension, choice leading and relationship edifice. This paper unites a proof base of bing scrutiny to rede solid nature ‘s sod attacks and motions. It similarly helps to the identii ¬?cation of parts of geographic expedition in which reinforced environment policy deficiencies. The Survey ‘s cardinal message is that there is a solid relationship between persons ‘ well-being and built environment and this relationship is really complex. This paper talks about the undertakings, which need to considered in reinforced environment policy of Australia so that healthy environments can be built and jobs can be lowered.Social interaction are determiners of good wellnessThis statement was mentioned on page 75 of paper and was raised in order to better the societal interactions amongst community people so that reinforced environment can be socially healthy. I wholly agree with this statement in the context of the paper and otherwise. Social interactions improves information flow between people, which can be good for the socie ty as affairs like hapless nutrient around the built environment, cleanliness of workplace, residential society and other topographic points which can impact wellness. It will besides farther better the overall quality of physical and societal environment in communities therefore beef uping the good wellness. Majority of people who will profit from societal interaction are old age people who non so frequently acquire opportunities to socialise. Harmonizing to a study done by University of Rochester medical centre, people who frequently socialize more than other does, populate more and happy ( University of Rochester, 2014 ) . Apart from that, there are many wellness advantages of societal interaction, which are discussed below to farther back up the statement: –Frequently people who socially interact have low blood force per unit area degrees than people who do non interact frequently.Low hazard of Alzheimer’sCan assist one overcome solitariness and depression.Less or no hazard of malignant neoplastic disease and cardiovascular related jobs.Everybody needs to experience idolized and upheld peculiarly as we develop more seasoned. As we age, comrades truly might be line of lifes. Social interaction, offering, being in contact with other people who have dynamic, included lives gives populating a ground. Offer to comrades Plutos duplicate the delectations and separation the hurts. Vast, augmented households that were on a regular basis accessible for endorsing are presently less. The sum of one-person household units has expanded. Persons on a regular basis move a long manner from their households to work or vacate. In any instance remaining associated with household, comrades and exercisings has ne'er been more critical. A few surveies report fewer colds, lower circulatory strain and lower bosom rates in members with solid societal ties. Detail indicates that matrimony, possibly the strongest tie, adds old ages to future. Furthermore, self-destructi on, emotional instability and spirits maltreatment rates are much lower when persons interact socially on a higher degree ( Gold, 1999 ) . Another survey from the US recommends that societal coaction ought to be viewed as an indispensable component for turning lifetime, on a criterion with other wellbeing and lifestyle constituents, to the grade that low societal connexion hurts life span to the extent that liquor dependence and smoke, has more consequence than absence of activity, and is twice every bit destructive as fleshiness ( Louv, 2012 ) . Analysts at Brigham Young University ( BYU ) in Provo, Utah, directed a meta-examination of distributed surveies and found that holding societal ties with comrades, household, neighbours and associates can heighten our opportunities of endurance by 50 for every penny. You can read about their survey online in a paper distributed in the July issue of PLOS Medicine. Mentions: –Louv R. , 2012, Health benefits to kids from contact with the out-of-doorss and nature, [ Online ] , Available from: – hypertext transfer protocol: //www.childrenandnature.org/downloads/CNNHealthBenefits2012.pdf [ Accessed on 13th June, 2014 ]University of Rochester, 2014, Older grownups and importance of societal interaction, [ Online ] , Available from: – hypertext transfer protocol: //www.urmc.rochester.edu/encyclopedia/content.aspx? ContentTypeID=1 & A ; ContentID=4513 [ Accessed on 13ThursdayJune, 2014 ]Gold E. , 1999, Benefits of societal interaction, [ Online ] , Available from: – hypertext transfer protocol: //www.valueoptions.com/april06_newsletter/benefits_of_social_interactions.htm [ Accessed on 13th June,2014 ]